Entry point in the navigation
Add the blog as its own menu item in the shop's main navigation.
So that visitors find your blog, you add it as its own menu item in the navigation. Technically this happens via a Shopware category of type Link that points to the blog – easiest done right from the blog itself.
Step by step
Open the blog (Catalogues → Blog → Blogs) and, in the General tab, choose under Navigation category the Shopware category under which the blog should appear. After saving, the link is active.

Navigation category (1)
The Shopware category that serves as the entry point. On save it is automatically set to the link type Blog and points to this blog. Use “Manage categories” to jump into the Shopware categories.
Once the category sits in the sales channel's main navigation, the blog appears as a menu item. A click on it opens the blog overview – including its own clean SEO URL.
Only categories that sit in the respective sales channel's navigation tree and are active appear in the menu. If needed, check the sales channel assignment under Catalogues → Categories.
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